The Healing Power of a Helping Hand

In March 2012, Reliance One unlocked the doors to its headquarters in Auburn Hills. With the new building came a re-branding that completely changed the company. This inspired new success for Reliance One, which is just one of the reasons the company decided to become involved in community. After researching local organizations Reliance One discovered The Rainbow Connection a Michigan based charity dedicated to granting wishes to children who are literally fighting for their lives.

Reliance One agreed to Adopt a Wish and is currently working to raise $4,500 to make a child’s dream a reality. Currently they have risen over $800 through company fundraisers; a recent success was a day dedicated to gift wrapping during the holidays at Parisian a department store in the Village of Rochester. Planning has just begun for a Bowl-A-Thon as the next approach to raise money for the cause.

The Rainbow Connection was founded in 1985 and has since helped over 2,500 wishes come to life for kids ages 2 ½ – 18 years old. The organization has granted everything from family vacations to brand new cars; each inspiring story is listed on their website. To learn more about this amazing organization visit And be sure to keep an eye out for upcoming events held by Reliance One to sponsor the Rainbow Connection!